---
title: Style Guides
description: "Quick-reference guides for GradRight brand, product, and partner use."
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---

Use these guides when you need the approved way to show GradRight — without hunting through Slack or half-finished decks.

Each guide below is a focused brief. Link deeper docs when you need construction details, tokens, or full writing rules.

## Brand essentials

| Guide | Use it for | Go deeper |
| --- | --- | --- |
| Brand story | Positioning, pillars, and personality | [Introduction](/brand/introduction) |
| Voice & tone | Product UI, emails, ads, social, support | [Brand Voice](/brand/messaging/brand-voice) |
| Writing mechanics | Capitalization, numbers, product names | [Style and Formatting](/brand/messaging/style-and-formatting) |

## Visual system

| Guide | Use it for | Notes |
| --- | --- | --- |
| Logo | Lockups, clear space, reverse use | Prefer official SVG/PNG packs only |
| Color | Brand purple `#782BFF`, blue `#1CB0F6`, dark canvas `#121022` | Neutrals carry most UI; accents stay purposeful |
| Typography | Headlines, body, and product hierarchy | Keep the type system small and consistent |
| Imagery | Photos, illustrations, motion | Real students and real journeys beat stock clichés |

## Product surfaces

When designing or reviewing GradRight product UI:

- Lead with clarity — short labels, obvious next steps, honest empty states.
- Keep primary actions singular. One clear CTA beats a row of competing ones.
- Use brand purple for emphasis and progress, not decoration.
- Pair AI moments (shortlists, bids, recommendations) with human language — explain *why*, not only *what*.

## Partner and co-branded use

Partners may use GradRight marks only with approval and only in the approved lockups.

**Do**

- Keep GradRight and partner logos visually balanced.
- Use our colors and voice when GradRight owns the experience.
- Credit GradRight as the higher-education co-pilot / platform, not as a generic “consultant.”

**Don’t**

- Recolor, stretch, or recreate the logo.
- Place GradRight inside another brand’s visual system without a co-brand brief.
- Imply GradRight charges students a consulting fee.

## Channel quick rules

| Channel | Priority |
| --- | --- |
| Website & app | Accuracy, speed to decision, free-for-students clarity |
| Email & SMS | One job per message; plain language; scannable |
| Social | Human, useful, lightly conversational — never hype-only |
| Events | Direct access energy: universities, alumni, industry — not booth filler |
| Press | Facts first: students served, financing facilitated, product outcomes |

## Checklist before you ship

1. Does this sound like GradRight — clear, human, confident?
2. Would a student understand the next step in one read?
3. Are logo, color, and type from approved assets?
4. Are claims specific and supportable?
5. Is anything commission-coded, gated, or vague about cost?

If you need a one-pager PDF or partner kit added here, upload the approved file and link it in this table once it is signed off.